Chapter 3

Amazon’s success comes from how well it uses its internal strengths, like technology and logistics. Amazon fits the model of using resources that are valuable rare, hard to copy, and not easily replaced. Its fast and efficient delivery system, large warehouses, and powerful technology, like its 1-Click ordering, help it stay ahead of competitors. Services like Amazon Prime build on these strengths by offering fast shipping and exclusive deals, which keep customers loyal. All of these parts work together in a way that’s hard for other companies to copy, giving Amazon a strong and lasting advantage.