Chapter 10

Amazon has a specific organizational structure of flattened hierarchies that allows quick decision-making and reduced costs. However, this also causes challenges such as conflict resolution gaps and management overstretch. Amazon utilizes small autonomous groups to be innovative in this model, which supports product development in various areas such as AWS, Prime, and Kindle. This model also requires coordination and cultural norms to emphasize the importance of leadership at all levels and continuous learning in order to outweigh the risks of a flattened organization. Amazon's culture of customer loyalty and long-term thinking is reinforced through leadership principles and the group decision-making process.